Jacquemus is a French luxury label founded in 2009 by self-taught designer Simon Porte Jacquemus. The eponymous label is an ode to Jacquemus’s late mother, Valérie, and a sentiment towards his hometown in the South of France.
Jacquemus’s modern and creative take on apparel as well as his great brilliance for accessory design had took the world by storm. The brands collections have a child-like spirit and sense of freedom, often featuring asymmetrical designs, experimental silhouettes and extraordinary accessories.
Furthermore, Jacquemus has a strong social media presence, often pushing the boundaries of fashion campaigns. The heart of the brands campaigns are often of a great story, with key visuals that stimulate a strong emotional connection with viewers.
Since the establishment of the brand more than 60 years ago in Vicenza, Italy, Bottega Veneta has focused on crafting artisanal leather goods of exceptional quality that people have only rediscovered in recent years after the brand experienced a decline around the early 2000s, which eventually led to its bankruptcy. After being acquired by the Gucci Group later on, Bottega Veneta found its place in high fashion once again, rising from the ashes in 2019 with Brand of the Year, Womenswear Designer of the Year, Accessories Designer of the Year and Designer of the Year at the Fashion Awards 2019.
Bottega Veneta bags have become a staple in the fashion world and are instantly recognizable due to their unique weaving design called “Intreccatio”.
Bottega is a breath of fresh air in an industry where many brands display pieces that have already been seen before as well as one-season trends that likely won’t be around next year. Brands like Bottega make me believe that new, fresh ideas are still possible in fashion.
Beautiful craftsmanship combined with high quality materials and a love for the heritage of the brand are what make Bottega special to me.
Celine is a luxury French fashion House founded in 1945 by Céline and Richard Vipiana and at the begin the brand opened a shop for children than in 1960 Vipianas began selling ready-to-wear and leather goods brand. When she arrived in 2007, Phoebe Philo transformed Celine into one of the most significant names in premium fashion. She was acclaimed by critics for advancing fashion in a new, cleaner, less pompous direction. According to Vogue magazine, Philo’s Celine provides women with “a sophisticated, chic way of putting together a look.”
Hedi Slimane, celine’s new design director (formerly of YSL and dior), debuted a new line of leather products in 2018 and updated the brand’s iconography to be on trend. Lisa from the Korean girl group Blackpink was specifically chosen by Celine to be their worldwide brand ambassador so that everyone would be enticed to purchase the same style as her.
That’s a chinese sports brand which is created by Mr Lining in China 1990. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics— historically one of the West’s rare portals into authentic Chinese culture. This modest intention has, 30 years later, led to the rise of a global sport pioneer.
However the company is small and doesn’t work well at first . It suffers a lot and almost shut down. But he is now one of the most popular sports draw cards for young people in mainland China.
Since we are consumers ourselves, the choices of my friends around us are the best example.Taking basketball shoes as an example, in the past, we would never hesitate to choose Nike or Adidas, but now Li Ning’s products will be the choice of the vast majority of people. However, compared to international brands such as Nike, Li Ning’s price is not very cheap, but due to the wonderful design, good quality, cool appearance, and of course, great marketing works, it will make young people give up big brands like Nike and add Li Ning to their shopping basket. For me personally, the series called ’Way of Wade’ it’s my favourite one. This is a series co created with NBA star Wade, which combines fashion, brand, quality, and practicality
Last but not least, Li Ning has also developed his high-end trendy brand to increase his diversity and expand the market.
Overall, Li Ning is an excellent Chinese brand, and I really like it, but it still lacks a certain level of international recognition, and I hope one day I can help Chinese brands like Li Ning open up international markets.
Created in 1991 as part of the Spanish Inditex Group, PULL&BEAR had a clear mission to bring fashion to young people by engaging with their environment. As the parent company, Inditex Group is home to many famous brands such as Zara, Bershka, Massimo Dutti and more.
With the goal to be international, the brand came about because of a market segmentation strategy which demanded a basic fashion style that could quickly adapt to the three fundamental premises of the Inditex Group: fashion, price and quality. The brand’s choice of an aggressive price policy led to its expansion in countries like Portugal in 1992, following stores opening in countries in Europe including Greece and Malta. Women’s-wear is later introduced in 1998 as well as the brand finally launching in the UK in 2008.
PULL&BEAR brings forth collections in the form of easy, comfortable and casual clothes that are inspired by the latest international trends for daytime and evening wear. Their clothing collections are also paired with their footwear, accessory, jewellery, sunglasses and fragrance lines.
LOEWE, a luxury brand that has been set up over 150 years, it always committed to craftsmanship and tanning techniques. However, there is a big change happened to it, that is Jonathan Anderson’s coming in 2013.
As the magic man joining into the brand, LOEWE seems to have a completely new look based on the traditional culture, started to publish a lot of new products such as Puzzle, Flamenco and so on. Since then, LOEWE showed up its new characters, enjoyable and tasteful.
Design style: Whether it is clothing, accessories, leather goods or cosmetics and perfumes, Chanel has created a noble, exquisite, independent and free image of women. Simple but gorgeous. Compared with clothing silhouettes such as A-type or Elements like camellias and prismatic grids keep it feminine.
Product development sequence：Hat (1910)— Woman’s dress (1913)—Perfume (1921)—Makeup (1924)—Skincare (1927)—Costume for Hollywood superstars (1931)—Diamond jewelry exhibition (1932)—Bag (1955)—Shoe (1957)—Haute couture (1978)—Men’s perfume (1981)—Watch (1987)—Fine Jewelry Store (1993)—Men’s Wear (2005)
Why are the prices of Chanel getting higher and higher, but more and more people still want to buy them?
Chanel as a luxury brand with a long history, has its own creative concept and positioning. The free, independent and classic style attracts many consumers. As the brand accumulates popularity, the brand value is getting higher and higher. Customers’ brand loyalty is getting higher and higher with the development of time. Chanel also has its own target customer group.
In order to cater to the psychological needs of high-end customers and maintain their sense of scarcity. Although the price increase has dissuaded some entry-level customers, judging from the multiple rounds of price increases, the higher the price, the easier it is to sell. The number of loyal high-end users of the Chanel brand is only increasing.
The designs of many Chanel styles can withstand the test of time and the market. No matter how many years have passed, many styles are still loved and pursued by the public and have become classics.
Dior is an excellent choice for a favorite fashion brand! With its rich history, timeless elegance, and iconic designs, Dior has a lasting appeal that resonates with many fashion enthusiasts. Whether you love their haute couture creations, ready-to-wear collections, or signature accessories, Dior is known for its commitment to style and luxury. Christian Dior, a Normandy-born French fashion designer, established the business in 1946 in Paris at 30 Avenue Montaigne. The brand’s first collection, known as the “New Look” was introduced in 1947 and marked a significant departure from the austerity of wartime fashion. It featured full skirts, cinched waists, and a focus on feminine elegance. The “New Look” introduced by Christian Dior in 1947 had a profound influence on post-war fashion, emphasizing a return to luxurious and extravagant styles. It set the stage for Dior’s enduring legacy in the fashion industry. Dior is renowned for its haute couture collections, which are custom-made, high-end fashion pieces crafted with exceptional attention to detail. These collections often showcase intricate craftsmanship and elaborate designs.
Dior has grown over the years from women’s haute couture to practically any opulent whim. Be it the elegant men’s collection Dior Homme, the children’s clothing line Baby Dior, the wide variety of DiorSkin cosmetics and skin care products, the many different perfumes offered, or the renowned Lady Dior handbags and exquisite shoes. Their curation is something we can never refuse.
Dior made history in 2016 when Maria Grazia Chiuri, a former Valentino designer, was chosen as the fashion house’s first female artistic director. Being the first woman to lead the luxury business was undoubtedly a talking point when she was hired. The Fall 2023 Dior collection was unveiled in India.It was the first time the French Maison debuted a show in the nation and was held in front of Mumbai’s iconic Gateway of India.The collection’s patterns, colors, geometric designs made of gold and silver sequins, and stress are all examples of the incredible craftsmanship. To honor the priceless work that comes out of India, Dior invited influential people in the fashion industry to the largest city in the nation and curated a collection that highlights traditional creativity.
The Fall 2023 Dior collection
For individuals who value haute couture and high-end clothing, Dior continues to be a sought-after brand and a representation of French elegance and craftsmanship. Its creations have appeared on red carpets, runways, and in the wardrobes of fashion devotees all over the world, making it a true fashion icon.
Founded in the year 2000 by Frans Truelsen, GANNI can often be described as contemporary brand whom primarily focus on producing ready-to-wear collections. Initially, GANNI was established as a line of cashmere clothing; however, after being taken over by the Reffstrup family, GANNI shifted its focus and instead took a more diverse approach and began establishing itself as a luxury brand.
When comparing GANNI’s prices to other retailers, such as Chanel, a ‘high end brand’, and Zara, a ‘fast fashion’ retailer, it can be said that GANNI is a luxury brand with lower prices when compared to other luxury retailers; for instance, the majority of GANNI apparel falls under the $1000 price point. The reasoning for such pricing, according to CEO Nicolaj Reffstrup, is that it is very much the ‘sweet spot’ in regards to creating balance between costs and benefit balance. Although, there may be a shift in such middle range pricing following the recent, and particularly rapid, growth of GANNI as revealed by Net a Porter who listed GANNI as one of their top 20 selling brands.
One of the most notable features of GANNI is its emphasis on sustainable fashion, something that is particularly stand out in a world where fast fashion sales account for over 200 billion units each year. For instance GANNI recently unveiled a new repurposing scheme whereby production waste, such as excess material, is recycled and used to create new garments. Alongside, GANNI also works closely with its suppliers in order to tackle its carbon emissions, recently stating that they have identified the ‘carbon hotspots in the supply chain and were developing ways to mitigate such ‘hotspots’. Tactically, GANNI has also ensured that such efforts in regards to sustainability remain profitable; for instance, they recently joined a pilot alongside other major brands, such as H&M, Patagonia and Reformation, that raised over $13.5m upon its startup in order to test an entirely carbon negative production and supply chain.
Additionally, GANNI has made sure to incorporate inclusivity and representation into the brand. For example, it has put particular emphasis on size inclusivity as shown by its collaboration with online retailer Honoré; the collection featuring pieces that were typical of GANNI’s signature aesthetic and ranged from sizes UK 4 to 24. More recently, GANNI also collaborated with the popular lingerie brand PARADE. The collection not only put an emphasis on sustainability, each piece being composed of recycled materials, but also accessibility with sizes ranging from XS-3XL. Although, despite putting so much effort into producing responsible and curated products GANNI is still able to maintain its signature look; the Parade collaboration featuring archival GANNI prints such as leopard and floral.
In the word of luxury fashion, one name that comes to mind is Jean Paul Gaultier, a true fashion icon. This blog will venture through Gaultier’s uplifting persona, his innovative creations and revolutionary career. This will demonstrate why this exuberant designer stands out among other successful and recognisable fashion designers.
Gaultier was born in the Paris suburb of Arcueil in 1952, where his grandmother, Marie Garrabe, first introduced him to the world of fashion. From a young age, Gaultier expressed his interest in fashion, as he would draw fashion illustrations and send them off to famous couture stylists in the hope of being noticed. Stemming from a modest background demonstrates to his supporters that he is a diligent, self-made creative. This elevates some form of realness about him, which inspires others to also follow their passions and aspirations.
What sets Gaultier apart from other big designers is his valiant approach to fashion. His garments aren’t just made to be clothes, they’re made to tell stories, challenge society’s norms and reinvent beauty standards. Gaultier quotes “Fashion isn’t art to me, but a representation of somewhat of what’s happening in society.” His use of atypical materials and textiles, such as industrial metal like tin cans, repurposed and distressed denim, rubbish bags and neoprene from wetsuits. The use of these everyday items indicates his distinctive talent to flip ‘rubbish’ into incredible fashion statements.
Renowned for his dedication to diversity, Gaultier’s runway shows included individuals of all ages, sizes, genders, sexual orientations, and backgrounds. His website contains a page on diversity which states in big bold letters ‘Gaultier Celebrates Differences’. On his website he also proceeds to elaborate on why diversity is important. ‘Jean-Paul Gaultier celebrates all identities and flouts rules and norms, appropriating, transforming and reinventing them. The basis of JPG’s universe: the beauty in difference.’ After all fashion is a form of self-expression and is unique to every individual. Gaultier’s values express how important it is to show the world that everyone is beautiful in their own way.
Unlike other major fashion designers, Gaultier believes that fashion shouldn’t be exclusive, but accessible to all. We can see this from the vast size range his ready-to-wear collections contain. Gaultier has also collaborated with affordable retailers such as Target to make his clothing accessible to those who may not be able to afford it.
In a decade where sustainability is at the forefront of everything we do, Gaultier’s practices show commitment to ethical and environmental methods within his company. He has incorporated repurposed vintage garments as well as recycled materials into his collections. Not only is Gaultier conscious of the impact of his garments on the planet, but his fragrances too. In 2021 he set up an economical ‘re-fill and go’ station for fragrances to cut down on the production of glass bottles and plastic. He has also minimised the use of packaging for orders, incorporating recyclable cardboard as the main material used.
Jean Paul Gaultier Fall 1995 Ready-to-Wear Collection
Gaultier’s long lasting impression on the fashion world has been created by his brave attitude to targeting the norms of society. We are shown this by many of his extraordinary eccentric designs such as the corset and cone bra. As seen on celebrities such as Madonna, Kylie Jenner and Niki Minaj.
In April 1990, Madonna wore the iconic pink conical bra during her Blond Ambition tour. Madonna personally requested Gualtier to design her costumes for the tour. She wrote to him expressing her love for his designs and his humorous take on fashion. “When Madonna first called me in 1989, it was two days before my ready-to-wear show, and I thought my assistant was joking,” said Gaultier in a 2001 interview with the New York Times. Like many of Gaultier’s supporters, Madonna admired his garments for possessing both masculine and feminine characteristics. In a decade where homophobia was normalised, Gaultier’s take on fashion targeted this as well as helping to break down gender stereotypes and push boundaries.
Gaultier’s undefeatable uplifting attitude, striking designs, dedication to sustainability and commitment to diversity collectively showcase how he is an incredible individual as well as an iconic fashion designer. His story and persistence remind people to follow their passion and persevere with their goals. His career demonstrates the endless possibilities of fashion and self-expression.
