Planet
‘Planet’ is one of the four pillars of sustainability, which is supported by a Circular economy; a structure based on sustainability, focusing on the reuse of materials, reducing waste and pollution and restoring biodiversity. The Fashion industry produces 20% of water waste and 10% of CO2 emissions globally. The implementation of a Circular economy and a wider acceptance of sustainable practices will allow for environmental rehabilitation in affected areas.
A key concept in sustainable practices is Circular fashion which promotes responsible consumption and keeping materials in use for as long as possible, emphasising reducing and reusing. In line with this, durable and high quality materials which have a low environmental impact throughout their life cycle further sustain the fashion ecosystem. Although cellulose and cotton can be a more environmentally conscious alternative to oil-based textiles, the cultivation process is water and chemical-intensive, having adverse effects on the environment and further contributing to biodiversity loss and deforestation. The current Global fibre demand is over 68% for synthetic textiles with 120 billion garments produced annually; in view of this Circular fashion is essential to sustainability. Furthermore, in considering this notion current textile waste statistics are being highlighted, an estimated 85% of textiles produced are sent to landfills posing the question of how it can be reduced. Through Circular fashion, brands can consider how to decrease their impact on the planet and operate sustainably; which can be through using recycled materials, producing less and investing in natural fibres with ethical practices considered.
Additionally, by producing less the environmental impacts of fast fashion will be reduced significantly, leading to a decrease in micro trends, prompting consumers to consider their fashion consumption habits. Fast fashion is a system that supports microtrends, producing low quality clothes that contribute to environmental damage. Through the UN’s sustainable development goals; particularly, responsible consumption and production; encourages consumers and businesses alike to consider sustainable alternatives. Through this developmental goal, the Fashion industry can analyse its rate of consumption and production, reflecting on ways in which it can be curbed.