People
In the fashion industry, people are an indispensable pillar. People represent consumers. Consumers’ choices and needs are related to society. We need to be fair and accepting of all consumers and promote a mutually beneficial relationship between people and society. Consumers in the Gen of Z are the main consumer groups in modern society. They have a unique aesthetic taste and have different views on things. At this time, the fashion industry should pay more attention to, tolerate and follow up the consumer groups in the Gen of Z.
Affected by the COVID-19 epidemic, Generation Z people will give priority to cost-effectiveness when purchasing goods and refuse financial losses caused by inflation, so they will give priority to practical items. Secondly, Generation Z is influenced by the metaverse and digital culture, and they will choose to use social media for shopping. And this type of group tolerates product diversity, and they are more inclined to choose diversified products. Moreover, environmental pollution has been serious in recent years. More Generation Z consumers are willing to choose environmentally friendly brands and boycott most brands that do not pay attention to environmental protection. (Mintel Company, 2023)
Barbie must be a symbol of Generation Z, and Mattel, the company behind Barbie, has made perfect use of brand diversity to attract Generation Z groups. Barbie is not only a toy, but also the epitome of children for many consumers. You can see different groups of people in different Barbies, regardless of skin color, age, or occupation. It represents power and tells children that you can be who you want to be. The person you want to be. Mattel has launched targeted Barbie dolls for children with Down syndrome and people with disabilities, which further demonstrates the brand’s diversity and social inclusion capabilities, allowing consumers to see themselves in the brand.
If a brand wants to develop in the long term and achieve the ideal standard of success, it requires a lot of interpersonal skills and an intertwined network of people to help achieve it. This requires staff to maintain agile thinking, and problem-solving skills, and use critical thinking to handle more important relationships. It requires companies and employees to have strong collaboration skills and tolerance, and communication is an important part of maintaining good interpersonal relationships.（Jefreda R.Brown,2022)