Anastasia Pluwak

About Anastasia Pluwak

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People

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Decades have passed where fashion have evolved immensely, from the neon colours, frizzy hair to the iconic black dress. Trends have come and gone while some have stuck around for years. However, the new generation have took these trends from the past into a more re-loved, pre-loved look. It’s been said that people born between 1996 and 2010, is already shaping consumer, workforce, and societal trends (McKinsey Article, 2023). These people are known as Gen z, where Gen z have broken out the consumer mold and reshaped how we buy, keep and up cycle our clothes.

Consumerism has rapidly evolved due to the realisation from Gen z, where fast fashion brands have been exposed of their lack of wages, poor work environments and much more. This has led to a massive increase in consumption in better created clothes, pre-loved clothes or passed down items. The need to excessively purchase items, overprices yet cheap fabric is slowly but surely reducing. ” Businesses’ must rethink how they deliver value to the consumer, rebalance scale and mass production against personalization, and—more than ever—practice what they preach when they address marketing issues and work ethics.” (Francis,T and Hoefel,F from Mckinsey and company). This generation is more aware in how brands need to “preach what they address” and what is needed to do.

One of the most shown problems is that pieces of clothes have gone up in price yet down in quality, brands such as Zara and Urban Outfitters aim their demographic for Gen Z, however less and less purchase due to their actions being outted.’ An expensive shirt may be made with the luxurious fabrics,but it will likely be produced in the same factory clusters as the cheap one’ (Orsola de,C 2021)

It is coming increasingly common for this generation to consume more and more pre-loved items, either found in vintage stores or their mum’s wardrobe. The prices are not like high brand stores and the quality reflect quality. Genz has been a big part of this change, and in the future this will be the new standard.

Reference list

Castro, O.D. (2023) ‘The Z to A of Happiness: A Gen Z Guide’. London: UAL , 9 October.  

McKinsey (2023). What is Gen Z? | McKinsey. [online] www.mckinsey.com. Available at: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z.

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Planet

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Aiding the environment to flourish once again has been the talk of most but actioned the least. The fashion industry is one of the biggest factors that affect the environment, with 120 billion garments produced every year and only 15% stay in our wardrobes. The severe amount of C02 emissions produced, which is around 1.2 billion tonnes, evidently shows how harmful fast fashion, over consumption and overproduction is for the planet.

The life cycle of a garment in all its stages pollutes the earth. The toxic cycle starts with the fabrics sourced and used. With such high demand, the fabrics used such as cotton are grown with chemicals to help quicken the process, allowing them to produce enough in the short time frame. Additionally, polyester is the most widely used synthetic textile used to create items. This type of production is not viable for long and overtime will negatively affect not only the earth, but us also. (Gwilt, Alison. A Practical Guide to Sustainable Fashion, Bloomsbury Publishing USA)

That’s why our present and future goal should be focused to widen sustainability within our fashion industry and more. One of many goals set by the united nations is climate change. To limit global warming, we need to cut almost half by 2030 (https://www.un.org/sustainabledevelopment/climate-change/)

Instinct action needs to be taken to improve sustainability which will have a positive effect on our planet.

The production process itself is harmful, however the end-of-life is almost the same level of toxic. ’It is important that my work does not perpetuate waste’(quote by Yeohlee found in Gwilt, Alison. A Practical Guide to Sustainable Fashion, Bloomsbury Publishing USA). Landfills are full of clothes that didn’t even reach the store, where clothes go to sit and exude even more C02 emissions, a part of our new idea is for sustainability to be taken into every process of our clothes: aiming to create clothes with minimal waste and recycle the trimmings and fabric not used. To create a more sustainable planet.

There is a rise of businesses within fashion taking this new step, evidence from H&M having a ‘recycled’ line where the clothes sold were created from wasted or unused fabric. Unfortunately, the average person is unaware of this due to lack of advertising on this line, and rather more advertisement on new collections that are not as beneficial.

As an industry, there is action being taken, however this needs to be amplified and be the new standard. Change to help the planet.

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Fashion Art for Sale - Fine Art America

Christian Dior

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Dior’s house has always exuded femininity, spanning from 1947 to present day. The idea was to present women as art, the silhouette of their clothes balanced with glamour.This fashion house holds up to the title of favourite brand due their consistency in their idea and the innovation of the brand.

When Dior first started, they up held their french house and only created one-of-a-kind pieces for exclusive customers. His designs were chic, womanly and exquisite; this still carries throughout the brand. However due to the innovation, the fashion house expanded into different areas of the world, different products which lead to different customers.

Dior managed to invite new people to enjoy new products, such as makeup, jewellery and ultimately beautiful clothes. Those who don’t want one piece, can find something more fitting for themselves. Though with new items, we treasure most the unique designs that started the brand; to famous pieces such as “Junon”, a magnificent skirt of ombréed petals, almost like peacock feathers, to “Bar”, honourably the most popular design in history, with a body-inch waist and padded hip design.

With a change of creative directors overtime, Dior has always been in the mouth of most, With one of the most talked about creative directors in history, John galliano. Those in fashion and those not in fashion know of john galliano, his designs and the feelings created when his clothes were pictured in magazines of ‘awe’ and bejewelled. With a proper foundation, the creative innovation succeed and allowed Diors fashion house to flourish not only in the past and present, but will continue into the future. As so, a personal favourite brand is Dior, The designs almost bring tears, and their lipstick always brings glossy lips.

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