My Favourite Fashion Brand

Vivienne Westwood

Westwood was an English fashion designer and businesswoman. She paved the way for modern punk and new-wave fashions, carrying them into the mainstream. She began designing in 1971, alongside her partner Malcolm McLaren, hence the Vivienne Westwood brand was formed in London in 1981.

Vivienne Westwood’s commitment to sustainability is prominent, with its use of images and slogans on clothing that address environmental and social issues in today’s society. “Climate change is my priority, not fashion,” she told The Guardian magazine in 2014. The following year, she appeared dressed up as a tank outside the Prime Minister’s office during a demonstration against shale gas extraction in London. 

The style of the brand is known as “New Romantic”, with her designs being taken from the pages of history books and changed where she found it was necessary. She influenced the wave of ‘90s fashion through rebelling against the typical rules. Her clothing often features heavy materials such as wool, tartan and tweed and her designs are generally recognised by their lavish use of fabric. These, along with her wild combinations of colours and patterns, is what makes the look of Vivienne Westwood’s collections distinctive.

Vivienne Westwood continues to be an influential and respected figure in the fashion world. Known for her unique and daring designs, as well as her dedication to sustainability and activism, two important factors when it comes to the appeal of a brand in today’s fashion world.