My Favourite Brand

      Alexander McQueen, a name synonymous with innovation, creativity, and unparalleled fashion, He launched his label in 1992 after mastering the art of tailoring at London's Savile Row. Calling himself a 'bad-boy' designer, he mischievously broke the rules, playing with proportions and borrowing motifs from popular culture such as his iconic skull.

      At 20, McQueen began working as a pattern cutter for the London-based Japanese designer Koji Tatsuno, before moving to Milan to join Romeo Gigli, an Italian designer. He was appointed head designer at Givenchy in 1996, succeeding John Galliano.

       McQueen loved mixing Traditional styles with gothic ones and one of the most defining features of his career was the 1995 Highland Rape Collection connected to his Scottish heritage. It was a reference to the highland clearances of the 18th and 19th centuries when tenants in the Scottish Highlands were forcefully evicted. McQueen was particularly inspired by the 19th century, drawing frequently on Victorian Gothic.

          McQueen was known for the dramatic intensity of his fashion shows, inspired by performance art and theatre. His catwalk presentations included the likes of VOSS(Spring/Summer 2001), which was centred around a glass box that resembled a padded cell in a psychiatric hospital,(Autumn/Winter 2003), where models traversed wind tunnels suspended above the runway, and The Widows of Culloden(Autumn/Winter 2006), where the model Kate Moss appeared as an ethereal apparition within a glass pyramid, echoing a 19th-century stage trick, 'Pepper's Ghost’.

            In one of the most memorable moments at McQueen’s runway shows, two robots spray-painted a dress worn by the model Shalom Harlow. 

          Despite his immense success, McQueen battled personal struggles, and his death ultimately in February 2010 shocked the world however the brand continues to captivate the world with its boldness, innovation, and uncompromising commitment to pushing fashion’s boundaries.