My favourite fashion brand
Hermès is one of the most inaccessible luxury brands in the world. Since its establishment in 1837 in Paris, it has been able to capture and hold customers’ attention. Hermès has an iconic, established brand identity. From the highly coveted Birkin bag that comes in an array of colors and prints to the unmistakable “H” that appears on various belts and accessories, consumers instantly recognize the luxury designer. Superior quality, handmade craftsmanship, and the development of timeless pieces bolster Hermès’ valuable brand identity.
Being a fashion house and a luxury brand, Hermès has a longstanding history of public recognition starting with the first prize at the 1867 World’s Fair in Paris. Hermès’ target audience has always been one of the wealthy upper-class individuals with a disposable income, heavy fashion influence, and high awareness of style trends. This includes elite members of society, celebrities, and influential people within the fashion industry.
The celebrity engagement can be seen with the most obvious examples—the famous Birkin and Kelly bags, which to this day remain two of the most iconic and sought-after items in the world of luxury fashion.
The Birkin bag, named after the renowned English actress and singer Jane Birkin, has achieved legendary status in the fashion world. It represents the epitome of exclusivity and elegance. The Birkin bag’s enduring appeal is not solely due to its scarcity, but also because it seamlessly blends fashion and function. Crafted with precision and attention to detail, each Birkin bag is a work of art. It’s not just a bag; it’s a symbol of status and sophistication. Celebrities, from Hollywood stars to musicians and fashion icons, have been spotted with their prized Birkins, further cementing its status as a must-have luxury accessory.
The Kelly Bag, to which Grace Kelly, the Princess of Monaco, lent her name and grace to, has also garnered significant celebrity attention. Celebrities, including royalty and A-listers, have chosen the Kelly bag for its ability to effortlessly complement red carpet gowns and casual ensembles alike. Its allure lies in its versatility and understated elegance.
Hermès is the epitome of luxury, boasting a rich history and a strong brand identity. Its prestigious reputation is synonymous with luxury itself. Notably, its aura of exclusivity renders Hermès an almost inaccessible pinnacle of luxury in the fashion world.