Profit
Profit, as a part of sustainability, it means any behavior to realize benefits should be based on the damage to resources and the environment. So that at the same time, economic growth needs to shoulder related social responsibilities. In order to achieve long-term economic gains, it is necessary to consider sustainable ways and methods to explore a variety of profit possibilities. （Coolset, 2023）
When it comes to revenue, the size of the fashion industry should be considered. As can be seen from the chart, from 2021-2023 February, the market size value of the fast fashion industry increased to $122.98 billion（Statista, Feb 2023）, the speed is still considerable. Fast fashion is a large part of the fashion industry, and its growth is enough to see the rapid growth of the fashion industry as a whole. According to the chart 2, except for the trough period in 2020, the global market size remained at about $1.5 billion in other times, and achieved a new stage of growth in 2023（Sustainable Fashion Worldwide 2023, P3）. In general, the global fashion market has shown a new growth trend after the epidemic, which makes people have a new wait-and-see attitude towards the fashion industry and a more positive development attitude.
The network of fashion industry makes a significant role in making profit for the industry, the cooperation between different departments has created the smooth development of the industry. For example，the manufacturing industry provides the most suitable cost solutions for the retail industry to seek profit margins to achieve the greatest possible profit. In addition, the cooperation between fashion design and Marketing Department is also very important. The Marketing Department needs to understand the design concept of the product to better publicize it and gain more purchasing power and potential users. In order to achieve sustainable economic development, the design and materials production sector will not continue to work on more environmentally and socially beneficial materials research and development.（Fashion Industry,John S.Major, Oct 6 2023 https://www.britannica.com/art/fashion-industry）
Even though the industry is growing, the whole economic market is still unstable. So it’s good to find a way to stand on their feet as much as possible. In order to better stabilize existing consumers and further attract potential targets, brands should analyze consumer structure and psychology, combine their own advantages and market trends, create new design directions and concepts, create their own uniqueness and maintain it, so as to have both recognition and new development ideas, the brand can be more durable survival.
In fact, creativity or art is not at odds with business. A good combination can achieve each other and can also make art more widely known and increase the national popularity of fashion. If a creative director of a brand and want to better link the two, he/she needs to have a rich accumulation of artistic knowledge, as well as a good market combination ability and business operation awareness, so that better guidance can be made for product design more suitable for different types of consumers.