Planet

Sustainable fashion is an opportunity for companies to design clothes in a way that, over time, not only lessens their environmental effect but also looks out for the planet and the people who work to make it. Since the 1960s, there has been a focus on design and the environment due to the high volume of production and product prices, and various measures have been taken to minimize the negative impact of fashion on society and the environment (Gwilt, 2020).
The circular economy is a paradigm change that lessens negative effects, opens up commercial opportunities, and benefits society and the environment, according to the Ellen MacArthur Foundation. The three guiding principles of the circular economy are eliminating waste, maintaining the usefulness of products and resources, and renewing natural systems (Gwilt, 2014). While this is going on, major businesses like Nike Inc., Lenzing, H&M, and other market leaders have made circularity one of the guiding principles of their sustainability guidelines (Gwilt, 2014).

Sheep inc uses special earth-friendly wool produced on New Zealand farms. It is made with the help of the sun’s energy and is simple to clean. Due to their natural decomposition, the t-shirts are also environmentally beneficial.
The 365 Sculpting Lounge series by TALA makes use of a unique fabric made from trees that decomposes quickly. (Colville, C. 2023, Country and town house, Sustainable Fashion Collaborations & Collections).
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