Planet

Pillar was developed by the London College of Fashion’s four pillars of sustainability Planet, People, Profit and Purpose with good governance, upholding human rights, and sustainable development serving as the bedrock of society (Intro To Briefing 23 week 1). The first pillar to be explored is “Earth”. The fashion industry has been one of the most explored industries, it is the second most polluting industry in the world after the oil industry. The production, waste and use of clothing wastes 20% of the world’s water resources and accounts for 10% of the world’s carbon emissions (Katerina Rimarcikova, Monday Lecture, 12:15-13:15). 
 
Sustainable fashion is an opportunity for companies to design clothes in a way that, over time, not only lessens their environmental effect but also looks out for the planet and the people who work to make it. Since the 1960s, there has been a focus on design and the environment due to the high volume of production and product prices, and various measures have been taken to minimize the negative impact of fashion on society and the environment (Gwilt, 2020).  
 
The circular economy is a paradigm change that lessens negative effects, opens up commercial opportunities, and benefits society and the environment, according to the Ellen MacArthur Foundation. The three guiding principles of the circular economy are eliminating waste, maintaining the usefulness of products and resources, and renewing natural systems (Gwilt, 2014). While this is going on, major businesses like Nike Inc., Lenzing, H&M, and other market leaders have made circularity one of the guiding principles of their sustainability guidelines (Gwilt, 2014). 
 
In order to make peace and prosperity more sustainable for the future, the United Nations adopted the 2030 Agenda for Sustainable Development in 2015. 17 Sustainable Development Goals (SDGs) make up its core (United Nations, n.d.). The most crucial 2030 plan for the fashion industry is 12: Responsible Consumption and Production, since it assures improved production and efficiency to change the sustainability of the environment and the world.  For instance, TALA’s 365 Sculpting Lounge Collection and Sheep Inc.’s Negative Carbon Footprint T-Shirt are setting the standard for sustainability.  For instance, TALA’s 365 Sculpting Lounge Collection and Sheep Inc.’s Negative Carbon Footprint T-Shirt are setting the standard for sustainability.   
Sheep inc uses special earth-friendly wool produced on New Zealand farms.  It is made with the help of the sun’s energy and is simple to clean. Due to their natural decomposition, the t-shirts are also environmentally beneficial. 
The 365 Sculpting Lounge series by TALA makes use of a unique fabric made from trees that decomposes quickly.  (Colville, C. 2023, Country and town house, Sustainable Fashion Collaborations & Collections). 
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