Planet
In today’s world, there is a gradual awakening to the importance of environmental sustainability. People are increasingly recognizing the need to protect our planet, and this awareness extends even into the world of fashion. A study by the World Resources Institute shows that the fashion industry is responsible for 10% of global carbon emissions, and the industry’s emissions are projected to increase by 50% by 2030. (Zurich.com. (2022). What is fast fashion and how is it damaging the planet? [online] Available at: https://www.zurich.com/en/media/magazine/2021/fast-fashion-5-practical-ways-to-cut-the-carbon-from-your-closet.)
“Planet” stands a powerful message within the fashion industry, emphasizing the responsibility to promote sustainability and reduce its adverse impact on the environment. This involves implementing eco-friendly practices in production, utilizing recycled or organic materials, minimizing waste and pollution, and striving to build a fashion industry that is ethical, supporting the well-being of both humanity and our precious Earth.
“Fashion has the power to be a force for good. We all have a responsibility to protect the planet and preserve it for generations to come.” – Emma Watson, actress and UN Women Goodwill Ambassador. (https://www.fashionrevolution.org/wp-content/uploads/2015/11/FashRev_Whitepaper_Dec2015_screen.pdf)
Therefore, sustainability and fashion are intimately intertwined. This aligns with the principles of a circular economy, designed to combat waste pollution, maintain the utility of products and materials, and regenerate natural systems. For example, Patagonia is an outdoor brand that has been a pioneer of sustainable fashion for decades. They have implemented a range of sustainable practices, including the use of recycled materials and reduction of water consumption, embodying the concept of sustainable fashion. (Patagonia (2023). Our Footprint. [online] Patagonia. Available at: https://www.patagonia.com/our-footprint/.)
Thus, sustainable fashion isn’t just a trend, instead, it’s a movement towards a more responsible and ethical fashion world.