My favorite fashion brand
Balmain
Pierre Balmain (1914-1982) from a small alpine village in the Savoie region of France, is associated with the elite group of visionary designers that advised French fashion to its renaissance after World War two. Having briefly studied architecture Balmain chose to begin a career in fashion as an assistant to master couturier Lucien Lelong, working alongside Cristian Dior and Hubert de Givenchy in the autumn of 1945 Balmain left Lelong to establish his own fashion house.
After Balmain s death in 1982, the house has been managed by an array of designers, who have upheld the respect of the foundations and modern balance of the house. These designers consist of Erik Mortensen, Herve Pierre, Oscar de la Renta, Laurent Mercier, and Christophe Decarnin.
Balmain s profile has increased exponentially over the years since Rousteing became the creative director for the brand. Rousting being the first designer to reach a million followers on Instagram, Rousteing’s youth and famous fans, who he names “Balmain Army, teamed with an H&M collaboration in 2015 that brought global awareness, have associated with a newfound interest in the Parisian fashion house.
Balmain s unique selling point is that the brand ambassadors known as the “Balmain Army is ethnically diverse, showing consumers that the brand is ethical and encouraging them to support the brand. Rousteing believes that the rest of the industry is missing out if it fails to follow suit.
This distinct style of Balmain which usually includes gold medallions, buttons, and symbols, the brand’s unique liaison, ornament, and tassel creates his french house’s point of differentiation among its direct competitors.
The closer you look at Olivier Rousteing’s works, the more shocked you are by his superb craftsmanship. The craftsmanship of Balmain’s craftsmen lies in innumerable small details: the exquisite woven leather, the delicate embroidery, the intricate interweaving, the skillful pleating, the stunning corsets, and the delicate stitching. As a historic Parisian fashion house, Balmain continues its amazing craftsmanship while always maintaining a modern style, creating contemporary clothes for both men and women.