My favourite fashion brand

Sandy Liang S/S 23

Sandy Liang is a New York based fashion brand characterised for her feminine approach and use of childhood nostalgia in her designs. She inspiration from groups of women, childhood, nature and nostalgia, all in taffeta, pointe shoes and ribbons, Liang has created an instantly recognisable, cult followed brand. Recently she has gained new popularity through her collaborations with activewear brand Solomon and accessories company Baggu. These collaborations have taken the brand in a more graphic direction, while still maintaining the girlish charm that has become synonymous with Liang’s name. In the Solomon collab she took the traditional hiking shoe and reimagined it in a baby pink which gave an even more youthful and playful approach than before. On the other hand, while working with Baggu, she took influence from her Asian heritage and redesigned the traditional laundry bag print that her and so many others associated with their childhood and made it into a floral and youthful print. Both these collabs put Liang at a more accessible price point, with Baggu in particular offering much lower than usual prices and hence selling out almost immediately.

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