My favourite fashion brand

Jacquemus is a French luxury label founded in 2009 by self-taught designer Simon Porte Jacquemus. The eponymous label is an ode to Jacquemus’s late mother, Valérie, and a sentiment towards his hometown in the South of France.

Jacquemus’s modern and creative take on apparel as well as his great brilliance for accessory design had took the world by storm. The brands collections have a child-like spirit and sense of freedom, often featuring asymmetrical designs, experimental silhouettes and extraordinary accessories.

Furthermore, Jacquemus has a strong social media presence, often pushing the boundaries of fashion campaigns. The heart of the brands campaigns are often of a great story, with key visuals that stimulate a strong emotional connection with viewers.