My favourite brand

Li-Ning (a chinese sports brand)

That’s a chinese sports brand which is created by Mr Lining in China 1990. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics— historically one of the West’s rare portals into authentic Chinese culture. This modest intention has, 30 years later, led to the rise of a global sport pioneer.

However the company is small and doesn’t work well at first . It suffers a lot and almost shut down. But he is now one of the most popular sports draw cards for young people in mainland China.

Since we are consumers ourselves, the choices of my friends around us are the best example.Taking basketball shoes as an example, in the past, we would never hesitate to choose Nike or Adidas, but now Li Ning’s products will be the choice of the vast majority of people. However, compared to international brands such as Nike, Li Ning’s price is not very cheap, but due to the wonderful design, good quality, cool appearance, and of course, great marketing works, it will make young people give up big brands like Nike and add Li Ning to their shopping basket. For me personally, the series called ’Way of Wade’ it’s my favourite one. This is a series co created with NBA star Wade, which combines fashion, brand, quality, and practicality

Last but not least, Li Ning has also developed his high-end trendy brand to increase his diversity and expand the market.

Overall, Li Ning is an excellent Chinese brand, and I really like it, but it still lacks a certain level of international recognition, and I hope one day I can help Chinese brands like Li Ning open up international markets.