My Favourite Brand

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PULL&BEAR

4 ways Pull & Bear is using digital to boost sales
Created in 1991 as part of the Spanish Inditex Group, PULL&BEAR had a clear mission to bring fashion to young people by engaging with their environment. As the parent company, Inditex Group is home to many famous brands such as Zara, Bershka, Massimo Dutti and more.

With the goal to be international, the brand came about because of a market segmentation strategy which demanded a basic fashion style that could quickly adapt to the three fundamental premises of the Inditex Group: fashion, price and quality. The brand’s choice of an aggressive price policy led to its expansion in countries like Portugal in 1992, following stores opening in countries in Europe including Greece and Malta. Women’s-wear is later introduced in 1998 as well as the brand finally launching in the UK in 2008.

PULL&BEAR brings forth collections in the form of easy, comfortable and casual clothes that are inspired by the latest international trends for daytime and evening wear. Their clothing collections are also paired with their footwear, accessory, jewellery, sunglasses and fragrance lines.
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