My favorite fashion brand

Chanel

Created by: Coco Chanel

Creation time: 1910

Place of creation: France

Design style: Whether it is clothing, accessories, leather goods or cosmetics and perfumes, Chanel has created a noble, exquisite, independent and free image of women. Simple but gorgeous. Compared with clothing silhouettes such as A-type or Elements like camellias and prismatic grids keep it feminine.

Product development sequence：Hat (1910)— Woman’s dress (1913)—Perfume (1921)—Makeup (1924)—Skincare (1927)—Costume for Hollywood superstars (1931)—Diamond jewelry exhibition (1932)—Bag (1955)—Shoe (1957)—Haute couture (1978)—Men’s perfume (1981)—Watch (1987)—Fine Jewelry Store (1993)—Men’s Wear (2005)

Why are the prices of Chanel getting higher and higher, but more and more people still want to buy them?

Chanel as a luxury brand with a long history, has its own creative concept and positioning. The free, independent and classic style attracts many consumers. As the brand accumulates popularity, the brand value is getting higher and higher. Customers’ brand loyalty is getting higher and higher with the development of time. Chanel also has its own target customer group.

In order to cater to the psychological needs of high-end customers and maintain their sense of scarcity. Although the price increase has dissuaded some entry-level customers, judging from the multiple rounds of price increases, the higher the price, the easier it is to sell. The number of loyal high-end users of the Chanel brand is only increasing.

The designs of many Chanel styles can withstand the test of time and the market. No matter how many years have passed, many styles are still loved and pursued by the public and have become classics.