my favourite fashion brand

Off-white, is an Italian luxury founded by an American designer Virgil Aboh. The company was incorporated in Milan in 2012. Street stars from all around the world wear Virgil’s creations, for example he worked closely to Hailey Bieber and created her wedding dress, he was also working with kylie Jenner back in 2019 to create her Met look for 2020 but unfortunately covid-19 struck, later on, Virgil died and kylie Jenner wished to Honour Virgil inthe Met Gala 2022. 

For his men’s Spring 2020 show, Virgil focused on the negative effects of plastic and saving the environment. According to him, “Plastic: once hailed as a miracle material, now condemned as a major pollutant — and possibly about to be considered a work of art.” The show’s invite was a clear plastic invitation with the word’s “plastic” printed on it.  Abloh believes plastic can be recycled and used to create something beautiful, such as art. Plastic even made its way in the collection with plastic rain gear and a hazmat suit.

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