My favourite brand

Weekday

Weekday is a Swedish brand, that sells womenswear, menswear and accessories. They have stores in 16 countries and ship to 30 countries. They are a trend-focused brand with trends and sustainability at the forefront of the design process. They produce garments influenced by current affairs and popular trends seen on the catwalk or through street style. Mainly targeting young adults, their pieces are key assets to their wardrobe, offering basic garments and garments with innovative designs. They effectively target their customer through their designs, key focus on sustainability, and their usage of social media.