My favourite brand
Billionaire Boy’s Club
About the Brand
Billionaire Boys Club is an American fashion label based in New York City. Founded by Pharrell Williams and Nigo in 2003, the brand was created to help popularise street wear’s visibility in high fashion. The name “Billionaire Boys Club” was chosen with an irony meant to provoke thought. In addition, the brand is perpetually focused on originality and expressing the authentic self rather than financial implications. They have generated a community that perceives wealth in humanity, compassion, creativity and curiosity – “Wealth is of the heart and mind, not the pocket.”
Why the People Love It
While the brand focuses on creating items with top quality and materials, it remains affordable. Billionaire Boys Club focuses mainly on a sleek design which can be styled in many possible ways. Although the brand features only a male clientele, many females have been seen wearing their products. This could come as a shock for many as it is thrilling to see how this brand not only strives to incorporate streetwear into the luxury margin of fashion, but also prove that clothing has no rules when it comes to genders.