My favourite brand

Needles JP.
A Beloved Fashion Brand from Japan

In the ever-evolving world of fashion, one brand stands out as a beacon of creativity, innovation, and authenticity: Needles from Japan. For countless fashion enthusiasts, Needles holds a special place in their hearts. In this blog, we will delve into the reasons why Needles is a fan favourite brand, focusing on its rich history, unique design philosophy, and undeniable influence on global fashion trends.

To understand why Needles is a beloved brand, one must first appreciate its fascinating history. Established in 1988 by Keizo Shimizu, Needles initially started as a small boutique in Tokyo’s Harajuku district. Shimizu’s vision was to create a brand that seamlessly blended elements of Western and Eastern fashion, resulting in a style that was distinctly Japanese yet globally appealing.Over the years, Needles gained recognition for its unique vintage-inspired collections and intricate craftsmanship. The brand’s iconic butterfly logo became synonymous with quality and innovation. This history of craftsmanship and innovation has played a significant role in Needles’ enduring appeal.