My Favourite Brand

Rahul Mishra, the first Indian designer to showcase at the Paris Haute Couture Week champions slow fashion with traditional Indian crafts. With two flagship stores in India and a thriving national and international distribution channel finds its genesis in the ideas of sustainability that present fashion as a tool to create participation and empower the local craft community of India. The company engages 700 to 900 artisans in embroidery centres in six or seven villages across the country, the key village is Baudhpur in West Bengal.

This brands’ dedication to the employees and workers are commendable. His aesthetic is often heavy on the embroidery, but his approach is not only for the look. Mishra’s long-term goals, is to employ one million people some day. He feels that he is responsible for the employment of all these people. Nothing can compare to the intricacy of the hand crafted garments that are created by these artisans from the many villages.